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Who this is for
You have a story that works and a shareholder base that is too retail, too passive, or too thin. You are past proving the asset exists — now you need the right investors to know it, and you need to be in the room when they are allocating. This is the tier for an issuer with a catalyst calendar and something to defend.
What you get, and why each piece is there
Not a feature list. Every line below exists because a specific thing goes wrong
without it.
Everything in Starter — then the cadence doubles
4 press releases a month, 2 Avery video updates, plus a quarterly long-form investor briefing.
Why it matters: At four a month you are no longer an issuer that occasionally speaks. You are a company with a news flow, and news flow is what gets you into screens, newsletters and watchlists.
5 social channels + syndication into investor-newsletter networks
Beyond your own channels, into the places small-cap investors actually read. Every placement is disclosed as paid, per Policy 3.4 / §17(b), because that is the law and because undisclosed promotion is what destroys issuers.
Why it matters: Your own followers are people who already found you. Syndication reaches the ones who have not.
Retail-led institutional targeting
A ranked list of funds that already hold your peers — built from their own 13F filings, not bought from a vendor — with the filing behind every name, so you can see why each fund is on it. Outreach sequences come with it; you or your broker run them. FoundryIR does not book investor meetings or make introductions.
Why it matters: Small funds and family offices are where a C$50M issuer actually gets a cheque. We build the list and run the approach; we cannot and do not guarantee meetings — anyone who does is selling you something they cannot deliver.
Avery, investor-facing — available for customization
From Growth up, Avery (your AI IR analyst) can be turned outward to answer your shareholders, in your branding, on your IR site — not just you. It is opt-in and off by default, and switching it on is a deliberate act with your written approval and a named person behind it.
The guardrails are not a promise, they are code: the investor-facing agent reads a separate, public-only corpus (filings, approved releases, approved deck) and never your dossier, drafts or approval queue. It refuses valuation and price questions, refuses anything forward-looking that is not already public, refuses anything unannounced, escalates what it cannot answer, discloses what it is at the start of every session, and logs every question and answer for you to read.
Why it matters: The retail investor who finds you at 11pm on a Sunday gets an answer instead of silence. But the reason most IR firms will not do this is real: an issuer's agent that says one thing to one shareholder that the market has not been told is selective disclosure — your violation, caused by your vendor. We built the boundary first and the feature second, and we will not switch it on until your counsel has seen it.
Weekly shareholder newsletter + analyst outreach support
Weekly contact with your own base — and the research behind analyst outreach: which desks already cover your peers, pulled from those peers' own published coverage pages, with the link that proves each one. We draft the approach and the fact pack; you send it, under your name. We do not introduce you to analysts, we do not pay analysts, and we cannot promise coverage — coverage is an analyst's editorial call, and any firm telling you otherwise is either lying or buying it.
Why it matters: Coverage does not start with a call. It starts with an analyst having seen your name six times, correctly spelled, attached to news that made sense.
One roadshow or conference a year, fully prepared
The briefing book, the target list, the presentation, the message discipline and — the part everyone drops — the follow-up sequences. You or your broker book the meetings; conference one-on-ones run through the event's own partnering system, which is yours to access, not ours. FoundryIR prepares everything around them and runs the follow-up afterwards.
Why it matters: The conference is not the value. The follow-up is, and it is the thing every issuer drops.
Earnings-call prep — Q&A prep book and message discipline
The questions you will be asked, the answers you have already cleared, and the lines you must not cross.
Why it matters: The worst disclosure incidents happen live on calls, from a CEO answering a good question honestly and going one sentence too far. A prep book is cheap insurance.
Market surveillance in your dashboard
Volume, liquidity, and shareholder-base movement, visible continuously.
Why it matters: You should know your shareholder base is shifting before your broker calls to tell you.
Same-day IR lead access, no queue
Your senior FoundryIR lead, directly.
Why it matters: This is the difference between a firm and a vendor.
Where the human is. Every release, post, video and answer above is drafted by an agent and
reviewed and approved by a qualified human before it is released. Nothing goes out on autopilot. Hard compliance violations
block publication in code — the reviewer cannot approve past them even if they wanted to.
Who signs off →
What is not in Growth. Full shareholder identification, the managed analyst outreach programme, preparation for multiple roadshows, and the quarterly investor update video sit in Pro. Growth gets you the research and the materials; Pro gets you a managed programme. Neither books investor meetings or makes introductions — FoundryIR does not do that at any tier.
When this is the wrong tier
If you are running a sustained analyst outreach programme or defending a shareholder base under pressure, you want Pro. We would rather move you up — or turn you away — than take a fee for a
programme that cannot do what you need. Compare all tiers →
The questions you are actually asking
Why is this a fraction of what an IR firm quotes me? What is wrong with it?
Nothing is wrong with it — you are being billed differently. A conventional
retainer buys a junior account manager whose week goes into drafting, formatting, monitoring, list-building and
follow-up, and who is doing the same for eleven other clients. You pay senior rates for junior hours. We inverted it:
agents do the production, senior people do only the judgment. It is a different cost structure, not less service.
So is this just AI slop with my ticker on it?
No, and the difference is enforced in code rather than promised in a pitch. A
deliverable cannot publish unless it is market-facing, carries zero hard compliance violations, and has an
explicit human approval attached to a name. We tested it by trying to bypass it — unapproved, internal-only, forced
channels, dry-run. All refused.
Will you tout my stock?
Never. No price targets, no buy calls, no manufactured excitement, no
performance-based fees. Our compensation is never tied to your share price or trading volume — that is prohibited, and
it is also the incentive that turns IR firms into promoters. We make you understandable and reachable. That is the
whole job.
What do you actually guarantee?
We guarantee the work within our control — your activity, deliverables, turnaround speed, syndication of your approved content, and the content itself: the releases, videos, posts and investor responses you are paying for, produced on cadence and reported honestly. We cannot and do not guarantee reach or share-price impact — nor impressions, meetings or coverage. Those depend on audiences and investors nobody controls.
Anyone who guarantees them is a promoter, and you should walk away from them.
Who approves what goes out — you or me?
Both, and in that order. FoundryIR signs off first; then it goes to you. You can
waive your own sign-off in writing if you want speed over control — many issuers do, once they trust the output — but
you can never be bypassed by default, and we can never be skipped.
How fast can we start?
Onboarding builds your dossier from your filings and technical documents, and
sets the disclosure regime for your jurisdiction. First artifacts follow quickly after that. If you are a Canadian
listed issuer, the engagement itself must be announced and filed (Policy 3.4 / Form 3C) — build that lead time in.
Start Growth
US$4,680/month
C$6,500/month · billed in CAD
USD shown at an indicative rate of 1 CAD ≈ 0.72 USD and restated quarterly. You are charged in the currency you choose at checkout — USD by default, CAD for Canadian issuers. The amount you see is the amount you pay. Prefer annual? C$65,000/year (about US$46,800) — two months free. Six-month prepay saves 10%.
Start Growth now →
Talk to us first (10 min)
Free visibility audit — no call, no pitch, no commitment. Just your ticker and a real report.
Month-to-month after the first three months. The initial term exists because
an IR programme cannot be judged in three weeks — not to trap you. After it, if the work is not obviously worth the fee,
you leave, and we would rather you did.
The honest reasons to start now rather than next quarter
We are not going to manufacture a countdown clock. Here are the real ones:
- Your next catalyst is already scheduled. Drill results, a product launch, a financing, a filing — it will land whether or not
anyone is set up to tell the market about it. An IR programme that starts the week of the news is a programme that
misses the news.
- Cadence compounds and it starts slow. The first month builds the disclosure base, the voice and the
dossier. Investors do not notice you in week two; they notice you in month four, because you were there in month two.
- A TSXV engagement must be announced and filed (Policy 3.4 / Form 3C). That is a lead time, not a formality.
- We are deliberately capacity-constrained. Senior humans sign off on every artifact, which is exactly why we
cannot take unlimited clients at once. That is a real limit, and it is the whole reason the work is any good.
