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Who this is for
You are institutionally relevant and under-covered. Funds can own you — the mandate allows it — but they do not know you, or their model of you is wrong. At this size the problem is no longer visibility. It is accuracy: the market has an opinion about your company and it is not the one your filings support.
What you get, and why each piece is there
Not a feature list. Every line below exists because a specific thing goes wrong
without it.
Everything in Growth — at institutional cadence
8 press releases a month, 4 Avery video updates — live video on every material event.
Why it matters: At this size, silence between catalysts is not neutral. It is interpreted, usually badly.
Full institutional research — shareholder ID, ranked target list, outreach sequences
We identify who actually holds you, who holds your peers and does not hold you, and why. Then we build the list and run the outreach.
Why it matters: The most valuable fund on your register is the one that owns three of your comparables and has never heard your name. 13F and 13D/G data makes them findable — we screen for them weekly.
Analyst outreach programme — target desks, fact pack, sequences, tracking
We identify the desks that already cover your peers — read from those peers' own published coverage pages, with the link that proves each one — and build the fact pack an analyst needs to reconstruct your numbers. The fact pack is drawn only from what you have already disclosed publicly: handing an analyst a number the market does not have is your selective-disclosure violation, and we will not create one for you. You send the outreach, under your name. We track who picks you up.
Why it matters: An analyst will not initiate on a company whose numbers they cannot reconstruct. Most of the work is making the reconstruction easy. But be clear on what nobody can sell you: coverage is the analyst's editorial decision. We do not promise it, we do not pay for it, and we never will — paid research masquerading as independent is the exact thing that ends careers.
4 roadshows or investor conferences a year, fully prepared
Prepared and — critically — followed up. Briefing books, ranked target lists, presentations, booth materials, and the follow-up sequences that turn a badge scan into a shareholder. The meetings themselves are booked by you or your broker, through the conference's partnering system. FoundryIR does not book investor meetings.
Why it matters: Four properly-followed-up roadshows beat twelve that end when the CEO gets on the plane. The event is not the value. The follow-up is, and it is the thing every issuer drops.
Quarterly competitive-intelligence briefings
What your peers are telling the market, what is landing, and where your narrative is losing to theirs.
Why it matters: You are not competing for capital against the market. You are competing against the four other companies in your investor's screen.
One investor update video per quarter — scripted and produced
Written from your filings and approved messaging, storyboarded, and delivered by our AI presenter — or cut from footage you supply. No film crew and no shoot day: we do not send a camera to your site, and we do not pretend to. If you want a live-action production, we will script and storyboard it and quote the shoot with a production partner.
Why it matters: The asset that does the most work in a fund's first ten minutes on your name — and the one most micro-caps never make, because a shoot costs C$25,000 and takes six weeks. The script is the hard part. The camera is the expensive part. We do the hard part.
IR website kept current on every release and material event
Not an annual rebuild — a living investor-facing surface. Every release, result and material event updates the site as it publishes: newsroom, fact sheet, corporate metrics, the deck. An agent does the update the moment the deliverable clears approval, so the site is never behind your own news.
Why it matters: It is the first thing a portfolio manager opens and the last thing most issuers maintain. An annual refresh means your site is wrong for eleven months of the year — and it is wrong in exactly the window where a fund is deciding whether you are a serious company.
Custom dashboard KPIs + a monthly strategic review
Your metrics, and an hour a month with your lead to act on them.
Why it matters: Reporting without a decision attached is just a PDF with better graphics.
Capital-raise positioning around financings
Communications sequenced around the raise, inside the disclosure rules.
Why it matters: The weeks around a financing are when narrative discipline matters most and when most issuers improvise.
Where the human is. Every release, post, video and answer above is drafted by an agent and
reviewed and approved by a qualified human before it is released. Nothing goes out on autopilot. Hard compliance violations
block publication in code — the reviewer cannot approve past them even if they wanted to.
Who signs off →
What is not in Pro. Unlimited news flow, a 2-hour weekend SLA, crisis and activism-defence readiness, M&A communications and bilingual coverage are Enterprise.
When this is the wrong tier
If you are multi-listed, in a transaction, or facing an activist, you need Enterprise — and you need it before the event, not during it. We would rather move you up — or turn you away — than take a fee for a
programme that cannot do what you need. Compare all tiers →
The questions you are actually asking
Why is this a fraction of what an IR firm quotes me? What is wrong with it?
Nothing is wrong with it — you are being billed differently. A conventional
retainer buys a junior account manager whose week goes into drafting, formatting, monitoring, list-building and
follow-up, and who is doing the same for eleven other clients. You pay senior rates for junior hours. We inverted it:
agents do the production, senior people do only the judgment. It is a different cost structure, not less service.
So is this just AI slop with my ticker on it?
No, and the difference is enforced in code rather than promised in a pitch. A
deliverable cannot publish unless it is market-facing, carries zero hard compliance violations, and has an
explicit human approval attached to a name. We tested it by trying to bypass it — unapproved, internal-only, forced
channels, dry-run. All refused.
Will you tout my stock?
Never. No price targets, no buy calls, no manufactured excitement, no
performance-based fees. Our compensation is never tied to your share price or trading volume — that is prohibited, and
it is also the incentive that turns IR firms into promoters. We make you understandable and reachable. That is the
whole job.
What do you actually guarantee?
We guarantee the work within our control — your activity, deliverables, turnaround speed, syndication of your approved content, and the content itself: the releases, videos, posts and investor responses you are paying for, produced on cadence and reported honestly. We cannot and do not guarantee reach or share-price impact — nor impressions, meetings or coverage. Those depend on audiences and investors nobody controls.
Anyone who guarantees them is a promoter, and you should walk away from them.
Who approves what goes out — you or me?
Both, and in that order. FoundryIR signs off first; then it goes to you. You can
waive your own sign-off in writing if you want speed over control — many issuers do, once they trust the output — but
you can never be bypassed by default, and we can never be skipped.
How fast can we start?
Onboarding builds your dossier from your filings and technical documents, and
sets the disclosure regime for your jurisdiction. First artifacts follow quickly after that. If you are a Canadian
listed issuer, the engagement itself must be announced and filed (Policy 3.4 / Form 3C) — build that lead time in.
Start Pro
US$7,200/month
C$10,000/month · billed in CAD
USD shown at an indicative rate of 1 CAD ≈ 0.72 USD and restated quarterly. You are charged in the currency you choose at checkout — USD by default, CAD for Canadian issuers. The amount you see is the amount you pay. Prefer annual? C$100,000/year (about US$72,000) — two months free. Six-month prepay saves 10%.
Start Pro now →
Talk to us first (10 min)
Free visibility audit — no call, no pitch, no commitment. Just your ticker and a real report.
Month-to-month after the first three months. The initial term exists because
an IR programme cannot be judged in three weeks — not to trap you. After it, if the work is not obviously worth the fee,
you leave, and we would rather you did.
The honest reasons to start now rather than next quarter
We are not going to manufacture a countdown clock. Here are the real ones:
- Your next catalyst is already scheduled. Drill results, a product launch, a financing, a filing — it will land whether or not
anyone is set up to tell the market about it. An IR programme that starts the week of the news is a programme that
misses the news.
- Cadence compounds and it starts slow. The first month builds the disclosure base, the voice and the
dossier. Investors do not notice you in week two; they notice you in month four, because you were there in month two.
- A TSXV engagement must be announced and filed (Policy 3.4 / Form 3C). That is a lead time, not a formality.
- We are deliberately capacity-constrained. Senior humans sign off on every artifact, which is exactly why we
cannot take unlimited clients at once. That is a real limit, and it is the whole reason the work is any good.
