Agents draft. People decide. Ultimate accountability is human. Every artifact on this page is directed and approved by a senior person before it publishes — nothing goes out on autopilot. Who signs off →
Traditional IR firms sell you a bucket of hours and bill overtime past it. FoundryIR sells you a content engine — 30–55% below market:
Priced and billed in US dollars. Canadian issuers can choose CAD billing at checkout. The CAD figure under each price is the equivalent, converted at an indicative 1 CAD ≈ 0.72 USD and restated quarterly. Whichever currency you pick is what your card is charged — the amount you see is the amount you pay.
Build your plan & see your total →
| Traditional IR firm | FoundryIR | |
|---|---|---|
| Turnaround | 24–48 business hours | Same day, most items under 4 hours |
| Access to your IR analyst | Metered hours, business hours only | Unlimited, 24/7/365 — Avery, briefed on your file |
| Content cadence | Quarterly roadshow, monthly summary | Continuous — releases, video, social, always on |
| Client contact | Account manager, email queue, weekly call | Avery, 24/7 — briefed on your file; escalates to your IR lead |
| Reporting | Month-end PDF | Live dashboard — real time |
| Price | US$5,000–60,000/mo | US$2,520–10,800/mo — 30–55% below |
Segment bands compiled 2026 from published IR rate guides, CFO benchmark surveys and IR-consulting agreements filed on SEC EDGAR. We do not name individual firms. Their scopes are not ours, and a price printed next to a competitor's name is only fair if the scope behind it is identical — it rarely is. Comparisons are to the midpoint of the segment band, and are indicative, not a quote. Compare the band, then compare the scope.
The affordable way to get on the wire. US$499 buys one press release, charged once — AI drafting, review and human sign-off included; wire distribution is billed per release at a published rate (from C$575) — versus US$800–1,500+ per release at Business Wire and PR Newswire, drafting not included. Have another release? Buy another.
The conversion point for issuers who just need reliable, affordable press release distribution today. Move up to Starter any time for full investor relations services.
For issuers running IR in-house. Equivalent scope at a micro-cap IR boutique runs about US$5–8k/mo — roughly 50% less here.
See exactly what Starter does →
Not included: the institutional target list, analyst outreach, vetted-creator matching, roadshow/conference preparation, earnings-call prep — all available à la carte, or included from Growth.
For issuers building reach beyond retail. Equivalent scope at a small-cap IR agency runs about US$10–15k/mo — roughly 60% less here.
For issuers ready for full-service, institutional-grade IR. Equivalent scope at a mid-market IR firm runs about US$15–25k/mo — roughly 60% less here.
Multi-listing, heavy news flow, or an event on the calendar — you save ~70%.
| Per month | Starter | Growth | Pro | Enterprise |
|---|---|---|---|---|
| Press releases drafted & managed (wire distribution billed per release) | 2 | 4 | 8 | Unlimited |
| Avery AI analyst (client-facing) | ✓ Unlimited | ✓ Unlimited | ✓ Unlimited | ✓ Unlimited |
| Investor-facing Avery on your IR site | — | In development — opt-in, Growth and above. Not sold until it ships. | ||
| Avery video updates | 1 | 2 | 4 | Unlimited |
| Turnaround | Same day | Same day | Same day | Same day · 2h SLA |
| Social channels | 3 | 5 | 5 + syndication | Full fan-out |
| Shareholder newsletter | Bi-weekly | Weekly | Weekly | Weekly + custom |
| Live reporting dashboard | ✓ | ✓ | ✓ + custom KPIs | ✓ + board pack |
| Direct client channel | Avery 24/7 + email | Avery 24/7 + same-day IR lead | Avery 24/7 + dedicated lead | Avery 24/7 + senior team, 2h SLA |
| Institutional targeting | — | Retail-led | ✓ Full | ✓ Full + analyst desk |
| Analyst relations | — | Intro outreach | Managed | Managed + coverage campaign |
| Media & expert connections (press queries, podcast guest) | Query digest | Interview placement | Managed | Full orchestration |
| Vetted-creator (finfluencer) matching | — | ✓ Screened | ✓ Screened | ✓ + coordination |
| Roadshow / conference preparation & follow-up | — | 1 / yr | 4 / yr | Unlimited |
| Earnings-call prep | — | ✓ | ✓ | ✓ |
| Crisis / activism readiness | — | — | — | ✓ |
| Initial term | 3 mo | 3 mo | 3 mo | 3 mo |
| Typical fit | IR run in-house | Building reach beyond retail | Full-service, institutional | Multi-listed, heavy news flow |
Every release, post, video and newsletter carries the required paid-IR disclosure automatically, and nothing publishes without human sign-off. Terms: 3-month initial term on every retainer tier, then month-to-month, with 45-day cancellation. Prepaying the initial term = 10% off. Month-to-month from day one is available at +15%. Press Release Distribution (US$499 per release) is a one-time purchase, not a subscription — pay as you go, one payment per release, nothing recurring and nothing to cancel. Release distribution is billed per release at a published rate — from C$575 on the Canadian circuit — covering syndication, compliance review and handling. Travel and conference registrations are pass-through at cost. Pre-raise issuers: ask about our milestone/deferred structure.
📡 Media connectors are included, not billed. The press-query, podcast-guest and creator marketplaces we monitor are included at no extra cost from Starter up (monitoring depth scales with your tier). FoundryIR's curation and drafting — filtering the firehose to what fits your story and writing the responses you approve — is what you pay for.
Anything beyond your tier's included scope. No surprise overtime, no hourly bucket — you see the rate before you approve the work. Add these during onboarding or any time after.
| Content & communications | Client rate | Standalone | Market rate (USD) |
|---|---|---|---|
| Additional press release (drafted + distributed) | C$600 | C$1,000 | $1,200–2,500 |
| Rush press release (<4h, incl. after-hours) | C$900 | C$1,500 | $2,500+ |
| Release distribution — syndication, review & handling (Newsfile / GlobeNewswire) | C$575 / C$1,265 | C$750 / C$1,500 | marked up 20–40% |
| Interactive Avery video spot (3–5 min) | C$250 | C$500 | $2,000–4,000 |
| Corporate video — script & concept only | C$500 | C$900 | $2,000–5,000 |
| Corporate video — scripted, produced and edited (virtual studio, no shoot) | C$1,200 | C$2,000 | $8,000–25,000 |
| Long-form investor briefing / technical explainer | C$1,200 | C$2,000 | $3,000+ |
| Shareholder newsletter (extra issue) | C$400 | C$700 | $800–1,500 |
| Investor perception study — holders, lapsed holders, analysts | C$4,500 | C$7,000 | $15,000–40,000 |
| AGM / shareholder-vote communications pack | C$2,500 | C$4,000 | $10,000–25,000 |
| Retail shareholder register analysis (NOBO) | C$1,200 | C$2,000 | $5,000–15,000 |
| Investor deck build (from scratch) | C$2,500 | C$4,000 | $5,000–15,000 |
| Investor deck refresh | C$900 | C$1,500 | $2,000–4,000 |
| Social campaign burst (30-day, excl. ad spend) | C$1,800 | C$3,000 | $4,000–8,000 |
| Investor access & analyst work | Client rate | Standalone | Market rate (USD) |
|---|---|---|---|
| Analyst query / targeted outreach (per analyst) | C$500 | C$850 | $1,000–2,000 |
| Analyst outreach programme (90-day) — target desks, fact pack, sequences, tracking | C$6,000 | C$9,500 | $15,000–30,000 |
| Institutional target list — 25 funds holding your peers, ranked, with filings | C$2,800 | C$4,500 | $6,000–12,000 |
| Roadshow preparation & follow-up pack (per city/trip) | C$6,500 | C$10,000 | $10,000–25,000 |
| Conference preparation & follow-up pack (per event) | C$2,200 | C$3,500 | $4,000–8,000 |
| One-on-one investor meeting scheduling (per 10) | C$1,500 | C$2,400 | $2,500–5,000 |
| Shareholder identification / registry analysis | C$2,500 | C$4,000 | $5,000–10,000 |
| Earnings / quarterly call prep (per call) | C$1,800 | C$3,000 | $3,500–7,500 |
| Board presentation prep (per meeting) | C$1,600 | C$2,600 | $3,000–6,000 |
| Investor day production | from C$22,000 | from C$30,000 | $50,000–300,000 |
| Digital & advisory | Client rate | Standalone | Market rate (USD) |
|---|---|---|---|
| IR website — build (standard) | C$4,500 | C$7,000 | $15,000–50,000 |
| IR website — refresh | C$2,250 | C$3,500 | $5,000–40,000 |
| IR website — maintenance (annual) | C$1,000 | C$1,750 | $2,000–8,000 |
| Avery AI deployment on your own site (setup) | C$3,000 | C$5,000 | no comparable |
| Compliance monitoring (monthly, on top of tier) | C$1,200 | C$2,000 | $2,000–5,000 |
| Crisis & activism readiness pack (prepared in advance) | C$4,500 one-time | C$7,000 | $15,000–30,000/mo retainer |
| Capital-raise positioning sprint (4 weeks) | C$7,500 | C$12,000 | $15,000–40,000 |
| Competitive intelligence brief (per peer set) | C$1,500 | C$2,500 | $3,000–6,000 |
Every supplement is quoted and approved in writing before work starts. Unused included-scope items (e.g. an unshipped release) roll forward one month, once. Volume packs: 5 supplemental items = 10% off; 10 items = 15% off.
FoundryIR does not run an investor list, and we will not sell you access to an audience we do not have. Instead we match you to audiences that already exist:
Opt-in and disclosed only — no purchased lists, no solicitation of trades.
| Product | Price | Notes |
|---|---|---|
| Matched placement — vetted newsletter, creator or advisor | C$950 / placement | matching + compliance pack; the audience's own fee is billed at cost + 20% booking fee |
| Managed sponsored placement (third-party newsletters) | media at cost + 20% booking fee (min C$750) | same booking fee as /media — one rule, everywhere |
| Build your own investor newsletter | C$4,000 setup | then folded into your monthly plan |
Every send is human-approved, carries the paid-IR disclosure plus a CAN-SPAM/CASL footer (physical address + one-click unsubscribe), and goes only to confirmed opt-in subscribers. Any securities offering is made by the issuer through its registered dealer — not FoundryIR.
Get your CEO or spokesperson onto the investor YouTube channels, podcasts, newsletters and forums your shareholders actually watch — booked, briefed, disclosed and syndicated. Priced by reach, from a single micro-channel Media Spotlight (FoundryIR fee C$1,500 + media at cost) to a marquee 250k+ Media Marquee feature. Every appearance carries the required paid-sponsorship disclosure; fee based, never stock.
Fixed-scope, fixed-price projects for the moments that don't fit a retainer:
Scoped in writing before any work starts.
A concrete, issuer-specific report: how visible your company actually is to the investors you want, where liquidity and disclosure hygiene are costing you, and the three fastest fixes. It’s the audit IR consultancies typically bill $8,000–$15,000 for — free, because proving we’re faster beats claiming it. Built for your ticker, delivered in days.
Free visibility audit — no call, no pitch, no commitment. Just your ticker and a real report.